SECTOR 2 in the advertising arena by approaching advertisers and instructing them not to advertise in other print publications or to otherwise risk not being granted space in the specific publication. The publisher of the same paper also limits reporting on companies that it feels are not advertising sufficiently in the paper. This works both ways, however, as advertisers are also known to put pressure on editors if they are unhappy with the stance of a particular newspaper’s reporting. A case in point is a newspaper article published in May 2014, wherein the prices of basic groceries from various retailers were compared. One of these retailers came out looking more expensive than the others. The supermarket chain responded to the article by threatening the paper’s editor with the withdrawal of future advertising in the paper, if an apology was not forthcoming. In a prominently placed article, the newspaper accordingly apologised for the ‘inaccuracies’ as well as the harm the article had caused, despite its honest reporting. Scores: Individual scores: 44 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.0 (2005: 1.0; 2007: 1.4; 2009: 1.6; 2011: 1.4) Average score for sector 2: 2.6 AFRICAN MEDIA BAROMETER Swaziland 2014