SECTOR 2

2.9 Media cover the full spectrum of economic, cultural, political, social, national and local perspectives and
conduct investigative stories.
Panellists felt that the Swazi media makes an effort to cover a variety of topics,
although most of the reporting tends to be event-driven and there is a dearth of
analytical and investigative reporting across the board. Most of the print media
have a broad range of sections, including business, community, sports and social
pages, for example. Radio programmes, through SBIS, cover various topics and
interests, but again, the quality is limited in terms of depth.
The lack of resources and time also impact the quality of articles. Journalists on
daily print publications usually have to meet a quota of three stories a day, and
therefore do not have sufficient time to explore issues in depth..
Political reporting is generally not well covered because of editors’ and journalists’
fears of treading on the toes of tradition and the monarchy, and having to face
the associated consequences.
“There is serious political conflict in this country, but you are not going to find
that in the media, only what the tinkhundla says.”
Limited access to information also hampers the depth of articles. “How can you
write a good article when you can’t get hold of the relevant information?”
Publications, like The Nation, attempt to cover some of the more controversial
topics. However, the lengthy incarceration of lawyer Maseko and the publication’s
editor Makhubu are clear examples of the price that may be paid for being
outspoken in Swaziland.
Content is also being affected by an increase in advertising and shrinkage of
editorial space.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

40

AFRICAN MEDIA BAROMETER Swaziland 2014

2.9 (2005: 3.4; 2007: 2.8; 2009: 3.7; 2011: 3.7)

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