In its inaugural editorial, the paper poignantly states: The Zimbabwe Mail aims to create opportunities for the formerly marginalised communities by including them in its coverage.” That statement of intent goes to the heart of the now oft-asked question as to whether the array of print publications in circulation reflect the cultural, ethnic and socio-economic diversity of Zimbabwe’s 13 million people and as espoused by its now constitutionally recognised 16 official languages. Suffice to say Zimbabwe’s mainstream media is largely viewed as elitist by continuously quoting the same political and business voices at the expense of the very same marginalised communities, women and children, whom they still expect to buy their products. This is an issue that needs to be addressed as this poses a serious challenge on the long term viability and sustainability of newspapers and citizens’ access to information and freedom of expression in Zimbabwe. This issue needs serious attention more so in the context of the advent of ICTs and new social media and dwindling income levels in a country with more than 80 percent unemployment. The voices of marginalised communities are critical in sensitising the government to their socio-economic concerns and is critical to the economic wellbeing of the country. Newspapers, especially the small privately owned publications have a role to play in that regard. Also of concern and paramount to their long-term viability is the statutory Zimbabwe Media Commission’s (ZMC), 0.5 percent levy imposed on annual gross turnover realised by media houses at a time when companies are collapsing resulting in dwindling advertising revenues – the very lifeblood of the survival of media publishing companies. This untenable situation was confirmed by ZMC Commissioner Henry Muradzikwa, who said most of the licensed publications were struggling to pay the mandatory levy due to viability challenges. This indeed paints gloomy prospects for the media industry given that the manufacturing sector’s capacity utilisation plunged to 39 percent in 2013 and requires $2 billion to recapitalise and become competitive. As mentioned in our 2012 report, several of the newspapers licensed by the ZMC are mostly being distributed in urban and peri-urban areas at an average cost of $1 a copy. The majority of citizens who live on less than a dollar a day, however, cannot afford to buy a single copy let alone at least two papers a day i.e. one state-run daily and a privately- owned daily if one is to get a full picture of what is going on because of the polarity of news content in the Zimbabwean media. Commendable though are Professor Moyo’s efforts to depolarise the media environment which should enable journalists and media workers to address common professional issues such as the declining journalism standards, poor salaries and working conditions and corruption in the media. Comments by Professor Moyo that the media should not be victimised for being the messengers, but that politicians should heed the message, if sustained, will go a long way in fostering media freedom. Nevertheless, the issue of professionalism remains of major concern.