SECTOR 3

broadcasting stations, “This is a station that is owned 100% by government, but
looks for its own funding and it should, in fact, be funded independently. But it is
forced to operate in competition with other TV stations because it needs to gain
its own funding, and therefore resemble them and stray from full public interest.”

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

2.2 (2012 = 1.0; 2010 = 1.1; 2007 = n/a)

3.7 The state/public broadcaster offers diverse programming formats for all interests including local content and quality public interest programmes.
UBC has a number of Television channels (including UBC TV, UBC Star TV, UMagic,
UGospel, and U24) and radio stations (including Buruli FM, Butebo FM, Magic
100 FM, Mega FM, Star FM, UBC Radio, UBC West, Voice of Bundibugyo and
West Nile FM).
“There is diversity in programming, formats, language, and so on. And the reach
is nationwide. But the problem is the quality.”
Across these channels, there is a diversity of programming, including entertainment
and lifestyle programmes, talk shows, news, soap operas and other offerings.
“Public education programmes are envisaged in the Act, but they have the
funding to make those aspirations real.”
Funding is a major issue in getting the UBC to reach its full potential in terms
of quality programming. “UBC is hamstrung by funding for the right people,
equipment and HR capacity. It’s a very expensive model, and the taxpayer is not
putting in the right amount of money.”
The Corporation does not benefit from a TV tax, and did not receive start-up
capital when it was established under the 2005 Act, taking over UTV and Radio
Uganda. Furthermore, some of the stations/channels set up are per directives

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AFRICAN MEDIA BAROMETER UGANDA 2016

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