SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.6 (2012 = 2.7; 2010 = 4.2; 2007 = n/a) 2.12 Government does not use its power over the placement of advertisements as a means to interfere with editorial content. The government does not have a large enough advertising budget to exert control over media houses. “The budget has been cut for government, so private sector ads have taken over for the first time.” In fact, more so than government, it is businesses that have tried to use their influence ‘to punish the media’, for the tone used in their content. As an example, a big advertiser retracted advertising from New Vision for a year because of a story it ran that made the company look unfavourable. In the past, The Monitor has been denied ads by government due to its critical stance; but, “despite the bad relationship, they haven’t used this threat again. Government has a limited budget so can’t advertise on every channel.” Given the size and scope of the Daily Monitor, this is one of the advertising platforms that Government would need to use to reach more people. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 3.6 (2012 = 3.3; 2010 = 2.2; 2007 = 2.0) AFRICAN MEDIA BAROMETER UGANDA 2016 47