SECTOR 2

Transgender and Intersex communities (LGBTI). However, it may cover court cases,
while remaining in line with the law prohibiting same sex relationships.
Beyond this, the paper does try to give other minorities a voice.
In terms of linguistic diversity, New Vision is the only media house with newspapers
in vernacular languages. There are, however, a large number of radio stations in
Uganda, and many of them broadcast in the local languages specific to the areas
in which they provide coverage.
A panellist expressed the concern that, “Mainstream media reflects the power
and influence of dominant groups. In the early 90s, if you looked at ads in the
Daily Monitor and New Vision, you would see more images of darker than lighter
skinned Ugandans. But now, ads are becoming lighter skinned, and names are
becoming more of Western tribes. If we did an audit of people who speak as
business owners, leaders and role models, the way it is delivered is that success
looks a certain way, and not like the 26 ethnic groups that the country is made
up of.”
This view was, however, disputed by another panellist, who stated that, “Three or
four years ago, there was a lot of hoo-hah about most of the people in leadership
being Westerners. An audit was done and this was found not to be true. But it’s
true that voices of several ethnic groups are not seen or heard in the media.”
While one panellist argued that success in casting for presenters on television
depends on how well the person’s personality resonates with the audience, and
not on the tone of one’s skin, another highlighted the need for a content study to
assess whether darker skin tones are being discriminated against, “In all my years
in media, I have never thought of selecting people based on the shade of their
skin. If what (panellist) is saying is true in terms of the lightening of the industry,
we need to carry out a content study and take stock. We need to stop and take
it seriously.”

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

2.9 (2012 = 2.8; 2010 = 2.5; 2007 = n/a)

AFRICAN MEDIA BAROMETER UGANDA 2016

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