SECTOR 2 The media landscape, including new media, is characterised by diversity, independence and sustainability. 2.1 A wide range of sources of information (print, broadcasting, internet, mobile phones) is accessible and affordable to citizens. Uganda’s media landscape is very diverse, with numerous print and broadcast platforms available, which coexist alongside increasing options for new media. Print Media The more popular print dailies, distributed nationally, include: New Vision – a joint public/private newspaper with circulation figures of 31,000 and an estimated readership of 10 readers per copy. Bukedde – a popular daily in vernacular. Daily Monitor – a privately owned newspaper whose circulation figures are unknown. Red Pepper – a privately owned newspaper whose circulation figures are unknown. Hello (is part of the Vision Group and is distributed weekly). Most of the papers listed above sell for 2,000 Ugandan Shillings (USD0.60), which is less than the cost of a loaf of bread which sells for 3,500 shillings (USD1.04): many consider the money spent on mobile phone airtime a serious competitor. Unofficial ‘sales’ of newspapers also take place, where vendors will rent out the paper for readers at a price as low as 200 shillings (USD0.06), for a short period of time. Circulation figures for papers other than New Vision are unknown, but a panellist remarked, “The Nation in Kenya circulates 150,000 copies daily. This is more than Uganda’s entire print media circulation.” In 2014, there was a marked decline in circulation, which is viewed to have been the result of a price increment, as well as due to new media alternatives; including the ability to access these papers online. “Organisations used to budget for newspapers for their staff, but now they only go to (the) topmost person and to the library. So this has also affected circulation.” Radio and television stations amplify information contained in the newspapers through their broadcasts. 32 AFRICAN MEDIA BAROMETER UGANDA 2016