including the media. But in practice, newsprint and other materials necessary
for the work of the media and newsrooms (cameras, video cameras, computers,
etc) remain subject to taxes like any other imported products. Only a few media
outfits close to the government benefit from this support.
The voices of women and men are not equally represented in the media. Women
are under-represented in media content. The Malagasy language (a national
language spoken throughout the country) allows minorities to have equitable
access to national media content. There is no particular discrimination in the
media and equal opportunities are promoted. However, it is often difficult
for minorities to work in the media in some regions because of stigma and
marginalisation.
All topics are covered and all social events are reported, however very few
investigative reports are carried out due to the limited resources available to
the media, caution on the part of journalists and the difficulty of accessing
information. Private broadcasters offer quality programmes. The programmes
are diverse, but they do not specifically serve the public interest: rather, they
are aimed at satisfying the listeners and viewer’s requests. This encourages the
emergence of programmes whose concept is copied from elsewhere. Production
capacity is also lacking.
The advertising market is not large enough to allow all media houses to be
sustainable and profitable. A few major newspapers and stations capture most
of the advertising market. Some are subsidised by their owners, sponsors or
develop other activities. Due to the absence of a central advertising agency, there
are no statistics available with regard to the volume of the advertising market.
Business owners, particularly mobile telecommunications companies and food
producers hold the majority of the advertising market. The government regularly
places institutional adverts (calls for expressions of interest or tenders) in media
outlets close to their circle.
The broadcasting legislation of the Communication Code has not yet been
implemented. The institutions and bodies provided for in this law have not
yet been established. With no broadcasting regulatory body, the Ministry of
Communication gives approval for the granting of licenses, although this is
currently on hold. The ANRCM, in charge of regulating broadcasting, has been
created by law but has not yet been set up. The Communication Act guarantees
independence to ANRCM through the composition of its members. Some
licenses are granted in the interest of notables and those with political, economic
or religious power.
The Madagascar Radio and Television Office (ORTM) is the public broadcaster
that includes TVM (the national television) and RNM (the national radio).
TVM and RNM have a common board of directors composed of civil servants
representing ministries and chaired by the secretary general of the Ministry of
Communication and Culture. This board is therefore not independent and the
editorial independence of ORTM is not guaranteed by law. ORTM’s funding is not
adequate as 30% of its operating budget comes from the government, and the

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AFRICAN MEDIA BAROMETER MADAGASCAR 2019

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