Kenya
3.10

The public broadcaster offers diverse programming for all
interests.

ANALYSIS:
KBC offers diverse programmes including news, entertainment, music, education, culture etcetera. KBC’s radio service is the most
diverse of all stations in the country.
Some programmes, however, are tailored to government’s needs.
For example, songs that may be perceived as being critical of government are usually banned.
SCORES:
Individual scores:

4,5,3,5,5,5,4,5,4,4,5

Average score:

4.5

3.11

The public broadcaster offers balanced and fair information reflecting the full spectrum of diverse views and
opinions.

ANALYSIS:
Although KBC still does not touch issues that might be perceived as
“dangerous” (e.g. carrying no coverage of demonstrations in regard
to the constitution drafting process), it is making efforts to offer
diverse views and to be more balanced. Stories on the president,
for example, are treated according to their newsworthiness and do
not always lead the news bulletins regardless of their importance.
The newsroom also strives to get the other side of the story. However, disproportionate attention is still being paid to the political
leadership. There is room for improvement in regard to balance and
consistency.
African Media Barometer - Kenya 2005

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