CHAPTER 4: AFRICAN MEDIA BAROMETER THEMATIC TRENDS: 2011-2021

The AMB summaries invariably highlight the persistence of patriarchal attitudes
and tendencies in the coverage of women by news media. This is attributed to
socio-cultural perspectives, although the media’s role in entrenching these could be
emphasised. The 2015 AMB for Nigeria noted that “bias against women has not
completely gone away. Men’s views are still favoured when discussing ‘important’
issues like politics, business, conflicts and current affairs”. The subsequent AMB of
2019 also noted that “the media have failed to break ranks with a society that has
remained vastly patriarchal”. Likewise, the 2018 AMB for Senegal notes that “when
women are the subject of press articles, it is usually because they are victims of
abuse or their rights have been violated”. The 2015 AMB for Zimbabwe noted that
“while there has been an improvement in gender representation, women continue
to be stereotyped and caricatured in some media”. The 2020 AMB for Zimbabwe
did not reflect a significant improvement in this state of affairs. It also observed that
“there are a few cases of positive coverage of women, and stereotypes (regarding
both men and women) continue to be reinforced”.
A

conspicuous

omission

in

the

AMB summaries is that of LGBTQI
people about whom there is little
commentary. Where their concerns are

"A conspicuous omission in
the AMB summaries is that of
LGBTQI people about whom
there is little commentary."

raised, they only feature as a cursory
point of reference, which is overtly done in the AMBs for Malawi and Benin. The
2016 AMB for Malawi noted that the country’s media “is steadily opening up for
discussion of LGBTI issues”, while the 2021 AMB for Benin noted that “the media
does not promote equal opportunities, regardless of race or ethnic origin, social
group, gender or sex, religion, disability and age”. It asserted that “in a society
that has not fully integrated minorities such as homosexual, bisexual, transgender
and intersex (LGBTI) people, it is difficult for the media to give them comprehensive
coverage”. From these examples, it can be argued that the media, which is expected
to highlight social practices that undermine the full expression of citizenship and the
self-determination of oppressed social groups and individuals in Africa, seem to be
failing to meet this remit.
Another significant observation is that the AMB summaries do not speak consistently
about gender issues, which is an area that may require more focused attention in
the future.

21

AFRICAN MEDIA BAROMETER 11 YEARS IN REVIEW

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