2.10 Private media outlets operate as efficient and professional businesses. ANALYSIS: Private media function as normal, fully organised enterprises that are efficient, professional and able to survive in the marketplace. SCORES: Individual scores: 3, 5, 3, 4, 4, 4, 4, 2, 3 Average score: 3.6 2.11 State print media are not subsidised with tax payers’ money. ANALYSIS: There are no state print media. SCORES: N/A 2.12 Government does not use its power over the placement of advertisements as a means of interference with media content. ANALYSIS: Government advertising is used to win favour with media houses and to make the more critical more accommodating. While the Presidency of the Republic may not make any distinctions in the awarding of contracts, other institutions, in particular at a lower organisational level, do abstain from advertising in outlets critical of government because they fear being called to order. SCORES: Individual scores: 2, 2, 1, 3, 1, 3, 4, 3, 1 Average score: 2.2 34