WAY FORWARD UÊ iVÌÀVÊ ÕV>ÌÃÊ>`Ê ÞLiÀVÀiÊ Êii`ÃÊÌÊLiÊV iVi` UÊ 1«`>ÌiÊÌ iÊÕ`ÌÊ,i«ÀÌÊ>LÕÌÊi`>ÊÀi}Õ>ÌÊ>`Ê>ÜÃÊÊ >L> UÊ VViÃÃÊÌÊvÀ>ÌÊ MEDIA HOUSES (PUBLIC/PRIVATE) UÊ LLÞÊvÀÊ>VViÃÃÊÌÊvÀ>Ì UÊ }>}iÊÜÌ ÊÌ iÊ iVÌÀVÊ ÕV>ÌÃÊ>`Ê ÞLiÀVÀiÊ UÊ ÛiÃÌÊ Ê ¼Õ«Ã}½Ê «À}À>iÃÊ >`Ê i>`iÀà «Ê `iÛi«iÌÊ (conscious of equal opportunity policies and programmes) UÊ «ÀÛiÊÜÀ}ÊV`Ìà UÊ ii`ÊÌÊÃÌÀi}Ì iÊÌ iÊi}Ì>VÞÊvÊÃivÀi}Õ>ÌÀÞÊiV >Ãà UÊ ii`Ê ÌÊ i}>}iÊ ÜÌ Ê Ì iÊ Ì«VÊ vÊ iÌ VÃÊ ÃÕÀÀÕ`}Ê iÜÊ i`>É Facebook etc. o Setting up basic ethical standards and publishing these UÊ ii`ÊvÀÊ>Ê iViÌÀ>Ã>ÌÊvÊÃÌÀÕVÌÕÀià DELOPMENT PARTNERS UÊ ÛÊÃViÌÞ o Move forward the media legislation audit report UÊ iÛi«iÌÊÀ}>Ã>Ìà o Should work with existing organisations on identified issues CITIZENS UÊ i`>ÊÌiÀ>VÞÊ UÊ ÛiÀÃÌÞÊ o Need for engaging citizens to ensure greater diversity in content o Enhance educational efforts to increase the awareness of the public on the importance of civic participation The panel discussion took place from the 27th to the 29th of March 2015, at Okapuka, Namibia. AFRICAN MEDIA BAROMETER NAMIBIA 2015 67