SECTOR 4

between CRAN and the Editors Forum on how to better incorporate the broadcasting
sector under the Code of Ethics.
Thus far, most broadcasters subscribe to the Media Ombudsman and the EFN’s
Code of Ethics, and even if a media house would refuse to publish or broadcast a
correction, there is provision for other media houses to publish it or report about it,
thereby applying the ‘name and shame’ principle.
Broadcasters, including the NBC, have complied with rulings of the Media
Ombudsman in the past. There was, for instance, a radio broadcast about a criminal
case in Otjiwarongo in which the accused government Official from the Ministry of
Education was warned to return to court, but the radio station reported that he
was released on bail. The aggrieved sent a complaint to the Media Ombudsman,
who informed the radio station. That same evening they broadcast an apology and
a correction.
The Media Ombudsman cannot order monetary compensation, but can only exact
retractions and apologies by the relevant media house. Monetary compensation
for complainants have been discussed, but the amendments were not formally
adopted. If people go to the Media Ombudsman, they waive their right to go to
court. Some panellists wondered “what’s the use of a Media Ombudsman if one
can sue?”
However, court cases are usually a costly and lengthy exercise, and a it was noted
that “most people want to clear their names quickly and they want things to be put
straight”. The panellist went on furthermore to say, “most private and public media
houses subscribe to the system”.
Some journalists pointed to the need for raising more awareness about ethical
standards of reporting, especially for new journalists. “A lot of times, editors don’t
really spell it out for you when you start with a certain media house”, explained one
member of the panel.
There might also be a need for more public awareness raising about the Office
and work of the Media Ombudsman. MISA organised a roadshow for that
purpose in 2014, during which the Ombudsman travelled to Ondangwa, Oshakati,
Keetmanshop and Swakopmund.
In most newspapers, there is a small advert about the Media Ombudsman. One
year ago, a TV spot was aired on One Africa and a radio spot was aired on some
of stations.
Mr. Clement Daniels, the current and first Media Ombudsman in Namibia since the
establishment of the system in 2010 – has indicated his intention to step down this
year.

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AFRICAN MEDIA BAROMETER NAMIBIA 2015

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