SECTOR 4

The media practise high levels of
professional standards.
4.1 The standard of reporting follows the basic principles of accuracy and fairness.
Generally, media seem to do a good job regarding accuracy and fairness but
many journalists seem not to verify their facts. It was noted that “there are a lot
of one-source stories”.
Conversely, many journalists engage in what panellists called “false equivalents”
and “fake balance”.
In a report about an alleged corruption case, for example, journalists try to be
balanced and give the factual presentation in the same space as the person trying
to defend him or herself by refuting the facts based on hearsay or opinion. They
also sometimes fail to put facts in proper context and panellists felt that “They
[journalists] are confusing the audience”.
Overall, there are great differences in standards of reporting across the different
media platforms and outlets.
Radio
The standard of reporting in community broadcasting – which often relies on
volunteers – is especially low. “Those kids don’t know how to pick up on or
contextualise issues”, was one comment. The quality of reporting of commercial
radio stations is hard to assess as the presenters seem to have little freedom to pick
up on important topics. NBC radio stations, especially the national English service,
have high standards of reporting. Panellists observed that these journalists“know
what they talking about and can direct conversation”.
TV
On One Africa Television, the standards are sometimes questionable. It seems
that their presenters or interviewers stick to scripts rather than listening to the
conversations, and might not be able to pick up on what has been said. The
standard of reporting at NBC is much better in that regard. However, the NBC
sometimes seems to support a certain agenda. For example, in news and weather
reports, NBC keeps referring to Luderitz as !Nami#nus, which is legally inaccurate.
The name change of the town is a disputed issue and a side has clearly been taken
by NBC.
Print
Overall, in print media there is a basic standard of reporting, but a lack of critical
thinking. Journalists seem to write a lot from press releases. “It’s like reactionary
journalism” was one person’s comment.

54

AFRICAN MEDIA BAROMETER NAMIBIA 2015

Select target paragraph3