https://zimbabwe.misa.org State of Broadcasting and Digital Migration in the Region Digital broadcasting migration status in Zimbabwe ? Zimbabwe has invested more than USD 40 million to this date towards upgrading its transmitter network and revamping of the studios. Zimbabwe has so far mostly spent funds on establishing the infrastructure and this has not been synchronised with set top boxes acquisitions, consumer awareness and education. There is now a situation where the studios and the transmission network are digitally compliant but STBs are not available. At this moment Zimbabwe should be having dual illumination, i.e. both digital and analogue transmissions in all the transmission centres that have been equipped with digital transmitters. Digital broadcasting migration is not a technical issue but ultimately a behavioural change process among the public and a process that needs education and communication at its heart. World over two thirds of digital broadcast migration budgets go towards consumer awareness and acquisition of STBs. In Zimbabwe most effort has been put on infrastructure, the least important of the three pillars. Zimbabwe Broadcasting Corporation television signal is already available on satellite on the DSTV platform and viewers are already accessing it digitally on the Digital Video Broadcast-Satellite (DVB-S) platform. Viewers are already getting the clear signal and that is one of the benefits of the DTT migration. Transmitting the signal terrestrially is not going to be good enough incentive to trigger the viewers to migrate to DTT. Exciting content is the key. There are concerns already regionally that the DTT is turning out to be the platform for the people with low income levels since those who can afford to subscribe to the satellite pay platforms have continued to ignore the presence of the DTT platform. 3