https://zimbabwe.misa.org State of Broadcasting and Digital Migration in the Region 3.2 Revenue Model of Digital Terrestrial Transmission Content service provider source of revenue is as follows: • TV advertising- free to air operators get most of their revenue from advertising revenue. Competition is stiff and it has been a challenge for many operators to sustain and grow revenues given that the advertising cake is now being shared by many players when it has not grown correspondingly. • Airtime sale • Subscription fees for end users for subscription to the TV bouquet and value added services. • Signal distributor source of revenue is mainly transmission fees to the content service providers. The working relationship between the signal distributor and the content service providers is defined by statutes. 3.3 Regulatory Framework The licensee was assigned frequency spectrum resources to fulfil the licence obligations nationwide. One third of multiplexing capacity to be for free to air (FTA). The rest is for pay TV services and value added services. New licence category of content aggregator was introduced to stimulate pay TV industry. The Multiplexer MUX (signal distributor) licence scope was to achieve the following: • To utilise spectrum resource inherited from the analogue era for provision of broadcasting services in the country • To ensure that Tanzania as a sovereign state owns broadcasting infrastructure for use by local TV channels • To strengthen and ensure sustainability of own infrastructure for provision of broadcasting services • To ensure universality of broadcasting services using own infrastructure Digital Terrestrial Transmission Achievements in Tanzania • Local free to air TV channels increased from 13 to 34. This significantly increased diversity and reach to all segments of the population. Each operator would identify a market segment were they would appeal best thereby facilitating access of information across the board. • Terrestrial TV population coverage increased from 14 % in analogue era to more than 50%. The rest of the country is covered by satellite direct to home DTH. It is evident that the digital 7