SECTOR 2

are considered the most easily accessible.’ Hence, the sector is dominated by the
two state-owned stations Radio Botswana 1 (RB1) and Radio Botswana 2 (RB2).
The popularity of state media among people living in the rural areas may have
something to do with the president having proclaimed publicly that he neither
reads, listens to nor trusts the private media.
The state television station Botswana Television (Btv) is the main television (TV)
station in the country, with almost the same reach of ‘about 45%’, as the state
radio stations.
The one private TV station, eBotswana, broadcasts only in the capital and its
surroundings for which viewers require a set-top box to receive its signal. The
new youth channel, Now TV, tends to run only for three hours a day once
broadcasting has started.
In its 2017 Annual Report, BOCRA shared the following official figures for
commercial broadcasting population coverage in 2016/2017:
‘For commercial terrestrial FM radio, GABZ FM had the highest population
coverage recorded at 59.39% of the population of Botswana. Yarona
FM 40.49% and Duma FM covered 66% of the population of Botswana.
eBotswana, a commercial terrestrial television provider, covered 22.9%
of the population (Gaborone only, consistent with its licence).’12

Mobile Phones
The cost of smartphones is extremely high and the mobile network coverage is
not optimal in rural areas, making it difficult to receive a signal.
Despite the high cost of smartphones, mobile penetration is assumed to be ‘very
high.’ One service provider ‘claims to have 2 million subscribers.’ The notion that
penetration is high is based on the purchase of Subscriber Identity Module (SIM)
cards, with each sale being counted as one subscriber; yet there are individuals
who own more than one phone. In reality, the actual penetration is unknown.
In its 2017 Annual Report, BOCRA counted 3,226,389 mobile subscriptions (a
6,8% decline from the previous year)13 and estimated in 2016 ‘that the mobile
telephony networks cover at least 95% of the population with varying network
capabilities of 2G, 3G and 4G.’14

Internet
Internet access is extremely expensive. One hour of internet use costs 10 BWP
(1 USD), and a Wi-Fi subscription, limited to two gigabytes (GB), has an average
cost of 450 to 500 BWP (44-49 USD) per month.

12 http://www.bocra.org.bw/sites/default/files/documents/BOCRA%20AR%202017%20DIGITAL%20FINAL.pdf.
13 http://www.bocra.org.bw/sites/default/files/documents/BOCRA%20AR%202017%20DIGITAL%20FINAL.pdf.
14 www.bocra.org.bw/bocra-annual-report-2016.

AFRICAN MEDIA BAROMETER BOTSWANA 2018

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