SECTOR 4 If positive changes: Who or what have been the main drivers/actors? i. ii. iii. iv. v. The government responded to calls from civil society to initiate the process of reviewing Information and Broadcasting Policy. Sustained training on ethics has helped improve standards. Advocacy on various media related issues. Donors pushing for media reform. SeaCom12 has brought prospects for improved ICT, internet, webs and blogs. What are the main obstacles for (further) positive changes? i. Media owners (some have no regard for journalism principles, since their main aim is to boost their political image or to make money). ii. Funding for media advocacy is on a decline. iii. Corruption among some journalists. What kinds of activities are needed over the next two years? i. Encourage debate on broadcasting digital migration (All broadcasters are required by the ITU to migrate to digital broadcasting by June 2015.) ii. Trade unions for journalists need to be strengthened. iii. Implementation of a charter to ensure media owners are accountable. iv. More advocacy to push for the enactment of media bills. v. Start a debate for amendment of the law that establishes the TCRA. vi. Push for the standardization of journalism training. vii. Raise the profile of the AMB (Academics should use it as well). viii. Intensify debate on whether or not journalism is a profession, as well as on editorial independence. 12 SEACOM is a privately funded three quarter African owned venture which built, owns, and operates a submarine fibre-optic cable connecting communication carriers in South and East Africa and intends to provide affordable broadband and bandwidth. SEACOM is the first initiative to provide broadband to countries in East Africa (http://www.seacom.mu/index2.asp) AFRICAN MEDIA BAROMETER TANZANIA 2010 51