SECTOR 2 2.10 Government does not use its power over the placement of advertisements as a means to interfere with editorial content. A panellist said it was hard to tell if the government used adverts as a whip against critical newspapers, but added that it was clear that some news media got more adverts than others. Generally, panellists seemed to agree that some circles within the government discriminated against certain media outlets perceived to be ‘antigovernment’ and as a consequence these received little to no government adverts. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator Average score: 2.1 (2008 =2.0; 2006 = 2.4) 2.11 The advertising market is large enough to support a diversity of media outlets. Panellists agreed that there were too few advertisers for the large number of media options. They added that because of the limited advertising market, there are papers, such as tabloids, which rely heavily on cover price to survive. One panellist stated that many news media survive solely on advertorials.11 11 By advertorials she meant articles written to promote a business and paid for by the advertiser. AFRICAN MEDIA BAROMETER TANZANIA 2010 29