STATE OF THE MEDIA IN ZAMBIA
STATE OF THE MEDIA IN ZAMBIA
“We take strong concern at the Independent Broadcasting Authority’s letter demanding for
recordings of some itemised news bulletins and ‘Oxgyen of Democracy’ programme. The
IBA’s letter comes three days after PF Secretary General Davies Mwila’s letter which was
procedurally copied to other media bodies and IBA.
Coulibaly asked IBA to withdraw the demand as it was abuse of the law. He further urged
Prime Television to consider ethics in addressing the concerns raised by Mwila. “We
therefore, call upon IBA through the Authority’s Director General Ms. Josephine Mapoma
to withdraw the demand until the two parties, PF and Prime TV, fail to reach consensus
because anything contrary now amounts to abuse of the Act in a bid to gag the media, which
is inimical to our democratic dispensation which calls for a free media space,” stated
Coulibaly.
The impasse between the two parties led to IBA suspending the broadcasting license for Prime
Television for 30 days. Though the grounds for suspension were noted as unprofessionalism by
Prime TV in its reporting.
On 4th March 2019, QFM reported that:
“Ms Mapoma says the Board found that Prime TV has exhibited unprofessional elements in
its broadcasting through unbalanced coverage, opinionated news, material likely to incite
violence and use of derogatory language.
She says the station was not only in breach of the IBA Act, but also of their own guidelines
that among others include duty to remain balanced, Fair and impartial in their coverage,
strive to give equal coverage access by not discriminating against any political party before,
during and after elections.
Ms Mapoma says during the suspension period, Prime TV is expected to conduct in-house
training on basic journalism ethics and news script writing”
During the same media briefing, the IBA Director General also announced that the authority had
also suspended Valley FM’s broadcasting licence for 60 days. Ms. Mapoma stated that both Prime
TV and Valley FM were given an opportunity to be heard and that their suspensions were pursuant

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