editorial policy is the first step in minimising harm in the dissemination of information and creating a platform for dialogue and discussion on HIV and AIDS and gender within newsrooms. The policies will not only guide the media in its reporting, but will ensure that prominence is given through sustained coverage. Extract from key data from the findings of the MAP HIV and AIDS and Gender Baseline study in SADC, 2005 QUANTITY OF COVERAGE % REGION Female HIV coverage compared to total HIV mentioned HIV central focus WHO SPEAKS Women and men – all topics Person affected by HIV Women and men affected by HIV People with HIV Women and men with HIV Traditional & religious groups Women and men traditional and religious groups Civil society, NGOs, INGOs Women and men in civil society, NGOs and INGOs Experts Women and men experts Officials/UN agencies Women and men/UN agencies Other Women and men other WHO TELLS THE STORIES Original story Guest writer Agency WHO REPORTS ON HIV and AIDS Overall WHO REPORTS ON WHAT? Prevention Treatment Care General Impact Other 48 Male 3 36 64 39 61 4 59 41 4 44 5 18 56 82 28 47 53 12 36 64 42 31 69 5 40 60 77 5 18 45 55 39 56 57 39 39 50 61 44 43 61 61 50 Annual Report 2007