MISA’s Broadcasting and Information Communication Technologies (ICTs) programme continued to lobby for the
liberalisation of the airwaves, enactment of laws and policies that enable such liberalisation and diversity, as well as
unhindered access and dissemination of information through broadcasting and ICTs .
An overview of the current broadcasting landscape in southern Africa shows that radio remains a powerful and
most accessible medium and there has been significant growth in the commercial radio sector. However, this has
not been matched by growth in community radio or public broadcasting. Governments continue to maintain a tight
grip on the broadcasting landscape with state radio and television dominating in 10 out of the 11 countries in which
MISA operates. This continues to be a major challenge in the regional broadcasting sector.
Those who can afford it, however, get an alternative voice from satellite and pay television channels, which have
seen some growth. ICTs still remain out of the reach for most people, especially Internet access. Only a few countries
in the region have telecommunication centres, which provide Internet, telephone and postal services.
Mobile cellular telephony has, however, seen remarkable growth and provides the greatest opportunity for users
to take advantage of converged technologies with some broadcasters beginning to stream their content on cellular
phones, although this poses a new problem of regulation.
Broadcasters continued to face harassment from authorities and MISA recorded a number of violations pertaining to
the broadcasting sector. However, the situation is not entirely hopeless and progress has been made in certain areas.
Opportunities for broadcasting reform in the legal, policy and regulatory frameworks are already in place in some
countries. The challenge is to bring them in line with international, continental and regional benchmarks.

REGIONAL ACTIVITIES
Campaign for Transformation of State Broadcasters
In the year under review MISA continued its campaign to transform state broadcasters in the region into public
service broadcasters. Conferences to initiate targeted national campaigns on public service broadcasting were held
in Botswana and Zambia, bringing together government, state broadcasters, members of parliament, regulators,
non-governmental organisations (NGOs), electronic and print media, political parties and academics. Participants
made concrete resolutions that will form the basis of the national campaigns on public service broadcasting. The
Zambian conference was held in August, a few weeks before the country’s general election, placing the issue of
broadcasting reform in the national spotlight as a result of media coverage. The Botswana conference, held in March,
took place shortly after Parliament sent the draft broadcasting policy back to the drawing board.

Research
MISA conducted studies on the state-broadcasting sector in Botswana, Lesotho, Malawi, Namibia, Swaziland, Tanzania, Zambia and Zimbabwe. Critically, the studies found that there was a lack of knowledge about public service
broadcasting, which was mostly taken to be synonymous with state broadcasting. Thus, MISA has a challenge to
mount public awareness campaigns.
The studies also confirmed that state broadcasters wield the greatest power in these countries in terms of resources
and technical reach, and that they thus have enormous potential to inform or misinform. In this regard, MISA has
vigorously campaigned for the transformation of state broadcasters into public service broadcasters.

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Annual Report 2007

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