Namibia SCORES: Individual scores: 4, 1, 2, 4, 2, 3, 1, 2, 1 Average score: 2.2 (2005 = 1.8) 2.10 Private media outlets operate as efficient and professional businesses. ANALYSIS: Most private media outlets operate efficiently and professionally, and do fairly well in business terms. The Namibian’s increased circulation over the past two years is indicative that business is booming. Although the market is very small, especially in terms of Germanspeakers, for example, the German newspaper Allgemeine Zeitung can still survive because this sector has a large amount of spending power. Because this newspaper is part of the DMH stable, it may also benefit from cross-subsidisation within the group. The Namibian publishes stories in English and Oshiwambo, while Die Republikein has increased its potential markets by publishing stories in Afrikaans, English and Oshiwambo. SCORES: Individual scores: 4, 4, 4, 4, 5, 4, 4, 4, 4 Average score: 4.1 22 (2005 = 4.3) African Media Barometer - Namibia 2007