3.11 The state/public broadcaster offers as much diverse and creative local content as economically achievable. The great majority of Ethiopian Radio and Television’s programmes are local productions. However, these are mainly shallow and monotonous. During recent months, though, following the elections in May 2010, there has been a noticeable attempt to improve output. New programme structures and new formats have been introduced, interesting and creative documentaries are being offered and even regional television programmes now have “creative elements”. One example is the soap opera Gemena, the first of its kind in the Amharic language, which has grabbed the attention of many viewers. The reason for these changes is that the state broadcaster was mandated to promote the ruling party by delivering better programmes to the people. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.9 3.12 Community broadcasting enjoys special promotion given its potential to broaden access by communities to the airwaves. Community broadcasting is defined by the Broadcasting Service Proclamation as “a non-profit radio or television transmission service established by the will and interest of a community and administered and run by the community living in a specific area or who possess a common interest.” AFRICAN MEDIA BAROMETER ETHIOPIA 2010 47