SECTOR 4 Positive changes: who or what has been the main cause? • Wages decreasing in media. Huge layoffs and a thin workforce. • Media owners spearheading media debates. • Continued concentration of media ownership. • Polarization of media along ethnic lines. • FM radio stations have gone overboard in terms of sexual matters. One would think Kenya is in a relationship crisis. • Journalists threatened and one killed. • Marked media-government hostility in post election violence. Main drivers/actors for positive change: • Government on local content. • Private investors in media. • Citizens/wananchi in fearless debates. Possible obstacles for further development: 62 • Monitoring and accountability framework by media to ensure policies are being implemented. • Media owners should engage with like minded organizations e.g. ICJ.. • Awareness programmes on digital migration. • Plurality of views in media discourse. • Design edutainment programmes for youth to communicate in the country. • Rally and advocate for funding for KBC. AFRICAN MEDIA BAROMETER KENYA 2009