STATE OF THE MEDIA IN ZAMBA journalists. This is in order to achieve the highest levels of freedom and protection of journalists’ rights. g) Media standards and professionalism. Media advocacy institutions need to strike a balance between promoting media freedom and freedom of expression on one hand and insistence on professional journalism and responsible behaviour on both sources and media workers on the other. h) The struggle for media law reforms must continue. i) Need for a comprehensive media and communication policy - Zambia still lacks a comprehensive media and communication policy to be the blueprint for the media industry’s diverse activities, growth and general provisions except for a 1996 draft policy which was revised in 2002 and 2012. This particular document must receive the necessary attention and scrutiny that has thus far been lacking as it would be vital in organising the media industry in the country in a more comprehensive and conclusive manner. j) Digital migration. Now that digital migration has commenced in earnest, it is important to put its house in order and put in place clear legal frameworks and ensure a win-win situation and avoid having to disadvantage any section of the media, and the public for that matter. The proposed increase in TV Levy and introduction of subscription fees should be thoroughly thought through to avoid limiting people’s access to media. Finally, the low level of awareness on the digital migration process continues to exacerbate the challenges in the migration. 32 | P a g e