NATIONAL: SWAZILAND CAMPAIGN FOR BROADCASTING DIVERSITY Regional Programme Goal Policy-makers, public opinion, partners, public service and community broadcasters in Southern Africa influenced regarding the need for an open three-tier system of broadcast licensing comprising public, commercial and community broadcasters and underpinned by the principles of edit orial independence, diversity, and independent regulation • Regional Programme • Create awareness and campaign for the transformation of state controlled broadcasters into public service broadcasters Objectives PERFORMANCE INDICATORS NATIONAL OBJECTIVE MAJOR ACTIVITIES REMARK/COMMENTS (ACTUAL/ACHIEVED) 1. Lobby the Ministry of Public Service 1.1 Formation of lobbying committee • Lobbying committee has held one The process of adopting the ICT policy has and Information to grant provisional 1.2 Meeting with the MOPS officials meeting to prepare document on taken longer than expected thus frustrating licence to Lubombo Community Radio on the issue of granting licence community radio initiatives and refining the implementation of reforms proposed in to Lubombo lobbying strategies for Swaziland licence issuance. MISA-Swaziland in 1.3 Produce and issue paper detailing • Minister met and committee presented to partnership with AMARC saw the need to the need for community radio him the rationale of community radio in engage government to grant provisional stations in Swaziland Swaziland licences to community radio initiatives in • Issue paper is at drafting stage. particular Lubombo Community Radio, while awaiting the adoption of the ICT policy. NATIONAL: SOUTH AFRICA CAMPAIGN FOR BROADCASTING DIVERSITY Regional Programme Goal Policy-makers, public opinion, partners, public service and community broadcasters in Southern Africa influenced regarding the need for an open three-tier system of broadcast licensing comprising public, commercial and community broadcasters and underpinned by the principles of edit orial independence, diversity, and independent regulation • Regional Programme • Create awareness and campaign for the transformation of state controlled broadcasters into public service broadcasters Objectives PERFORMANCE INDICATORS NATIONAL OBJECTIVE MAJOR ACTIVITIES REMARK/COMMENTS (ACTUAL/ACHIEVED) 1. Develop appropriate marketing and 1.1 To complete the community radio • Production report of draft report and The project once complete, will contribute sustainable skills for community radio and advertising workshop draft final report toward the objective of advancing alternative stations report • Marketers develop better understanding and sustainable systems for public and 1.2 Present findings to stakeholders of issues affecting community radio community broadcasting. to discuss draft stations 1.3 To formulate an appropriate • Community radio stations develop better intervention to the need for understanding of marketers and marketing training need by advertisers requirements community radio stations • Community radio stations develop more 1.4 Facilitate training initiative. appropriate marketing and sustainable skills MISA Annual Report (April 2003 – March 2004) 75