6. Programme C: Broadcasting Diversity A man listens to the radio in front of his house at a typical Venda village close to the border of Zimbabwe in South Africa«s Northern Province. Photo: PictureNET Africa “ Public broacasting comes at a cost. Society has to recognise the value of the enterpreise and invest accordingly. Politicians have to have the bravery to change the things they can change, the serenity to accept the things they cannot change, and the wisdom to know the difference. But, above all, the public broadcasters must have the courage of their convictions, offering the best in every area of programming, and trying to beat with the heart of the nation. ” Stephen Whittle, Director of Britain’s Broadcasting Standards Commission MISA Annual Report (April 2003 – March 2004) 55