SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country minimally meets aspects of the indicator. 3 Country meets many aspects of indicator but progress may be too recent to judge. 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator and has been doing so over time. Average score: 4.8 2.11 The advertisement market is large enough to support a diversity of media outlets. Like the advertising market in the West African sub-region, that of Ivory Coast also lacks clarity in the absence of reliable statistical data and updates. As far as certain panel members could recall, it was several billion CFA francs in 1996. According to them, it could at that time really support a diversity of media outlets. The volume of the advertising market according to a panel member considerably dropped in 2004. Currently, the most recent estimates value the market at over 22 billion CFA francs, and it is in constant progression. The communication budget of telephone companies represent about 30 to 40% of the market. However, the media (print, radio and TV) have to bitterly fight for this fortune with other advertising modes, particularly bill boarding and to a lesser extent, the internet. Moreover, the distribution of market shares among the different media categories is another challenge to ensure the viability of media outlets. To this effect, about ten advertisement management and advisory agencies are active on the market. In 2007, the Higher Council on Advertisement approved 25 agencies and over 60 editors including most newspaper editing companies, the RTI1 controller and certain private radio stations. 100 AFRICAN MEDIA BAROMETER IVORY COAST 2009