The sum of all individual indicator scores will be divided by the number of panel
members to determine the average score for each indicator. These average
indicator scores are added up to form average sector scores which then make up
the overall country score.
Outcome
The final, qualitative report summarizes the general content of the discussion
and provides the average score for each indicator plus sector scores and overall
country score. In the report panellists are not quoted by name to protect them
from possible repercussions. Over time the reports are measuring the media
development in that particular country and should form the basis for a political
discussion on media reform.
In countries where English is not the official language the report is published in
a bilingual edition.
Implementing the African Media Barometer the offices of the FriedrichEbert-Stiftung (FES) and – in SADC countries the Media Institute of Southern
Africa (MISA) – only serve as a convener of the panel and as guarantor of the
methodology. The content of the discussion and the report is owned by the panel
of local experts and does not represent or reflect the view of FES or MISA.
In 2009 and again in 2013 the indicators were reviewed, amended, some new
indicators were added and some were replaced.1
By the end of 2013 the African Media Barometer had been held in 30 African
countries, in some of them already for the fifth time.

Zoe Titus 			Sara Brombart		
Regional Director 		
Head of fesmedia Africa		
Media Institute of Southern
Friedrich-Ebert-Stiftung		
Africa (MISA)			Windhoek 			
Windhoek, Namibia 		Namibia			

1

Consequently, the comparison of some indicators of previous reports is not applicable (n/a) in some instances in
which the indicator is new or has been amended considerably. Furthermore sector scores are not applicable (n/a) as
indicators have been moved.

AFRICAN MEDIA BAROMETER Botswana 2014

5

Select target paragraph3