The African Media Barometer (AMB)
The African Media Barometer (AMB) is an in-depth and comprehensive
description and measurement system for national media environments on the
African continent. Unlike other press surveys or media indices the AMB is a
self-assessment exercise based on home-grown criteria derived from African
Protocols and Declarations like the Declaration of Principles on Freedom of
Expression in Africa (2002) by the African Commission for Human and
Peoples’ Rights. The instrument was jointly developed by fesmedia Africa,
the Media Project of the Friedrich-Ebert-Stiftung (FES) in Africa, and the
Media Institute of Southern Africa (MISA) in 2004.
The African Media Barometer is an analytical exercise to measure the media
situation in a given country which at the same time serves as a practical
lobbying tool for media reform. Its results are presented to the public of the
respective country to push for an improvement of the media situation using
the AU-Declaration and other African standards as benchmarks. The
recommendations of the AMB-reports are then integrated into the work of the
19 country offices of the Friedrich-Ebert-Stiftung (FES) in sub-Sahara Africa
and into the advocacy efforts of other local media organisations like the
Media Institute of Southern Africa.
Methodology and Scoring System
Every three to four years a panel of 10-12 experts, consisting of at least five
media practitioners and five representatives from civil society, meets to
assess the media situation in their own country. For 1½ days they discuss the
national media environment according to 39 predetermined indicators. The
discussion and scoring is moderated by an independent consultant who also
edits the AMB-report.
After the discussion of one indicator, panel members allocate their individual
scores to that respective indicator in an anonymous vote according to the
following scale:

56

1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

AFRICAN MEDIA BAROMETER MADAGASCAR 2016

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