Malawi
MBC is the only media house to have a gender policy introduced one
year ago.
SCORES:
Individual scores:

2, 2, 3, 2, 2, 3, 2, 3, 2

Average score:

2.3

4.5

Gender mainstreaming is reflected in the editorial content.

ANALYSIS:
According to the ‘Gender and Media Audience Study’ for Malawi
released in 2006, women constitute 12 per cent of news sources
nation-wide. The report further notes that men dominate the news
on challenging topics while women appear on less important topics
such as beauty and homemaking, and that women are treated as
sex objects.
News do not, therefore, reflect the concerns of men and women
equally and women are seldom accessed as news sources except in
the role of “model/beauty contestant, victim, health worker, sex
worker and as a (small) businessperson”.
Women themselves, however, seem reluctant to participate in the
public debate. This is evidenced by the fact that only a few women
take part in radio phone-in programmes even if gender-related issues are discussed.
SCORES:
Individual scores:

3, 2, 2, 2, 2, 2, 3, 3, 2

Average score:

2.3

32

African Media Barometer - Malawi 2006

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