Swaziland
2.3

Efforts are undertaken to increase the scope of
circulation of the print media, particularly to rural
communities.

ANALYSIS:
The Observer makes some effort to widen its circulation by conducting road shows in outlying towns. But it doesn’t venture into
the far-flung rural communities because it is not economical. The
Times does very little to broaden its circulation base and as such it
is largely restricted to the main towns.
SCORES:
Individual scores:

3, 2, 4, 2, 3, 3, 1, 2

Average score:

2.5

2.4

(2005=2.9)

Broadcasting legislation has been passed and is
implemented that provides for a conducive environment
for public, commercial and community broadcasting.

ANALYSIS:
Existing legislation does not create an environment where public,
commercial and community broadcasting can flourish. The government effectively maintains a monopoly in the broadcasting sector.
The parastatal, Swaziland Posts and Telecommunications Corporation (SPTC), governed by the SPTC Act 1983, issues radio and
telecommunication licenses and all frequencies (including television frequencies). The state-owned Swaziland Television Authority (STVA), which operates Swazi TV and is governed by the STVA
Act 1983, issues television licenses. These two Acts set up a major
conflict of interest in allowing government to be both an operator
African Media Barometer - Swaziland 2007

15

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