Swaziland Decoders enable viewers to receive SABC 1, 2, 3 and eTV. The satellite television service, DSTV, is available, but at a minimum of E350 a month it is unaffordable for most of the population. There are two national daily newspapers, the Times of Swaziland (private) and the Swazi Observer (owned by the king through a royal conglomerate). Both are published in English. The Times has an average daily print run of 26,000 and an estimated readership of 100,000. The Observer averages 15,000 prints a day with an estimated readership of 85,000. At E2.20 a copy, newspapers are affordable even for many rural communities (a loaf of bread costs E4.00). The only siSwati newspaper, Tikhatsi TeMaswati, a translation of the Times, ceased publication in November 2006, as it was no longer commercially viable. But according to the Times, rural readers have been demanding its return. It was suggested that had Tikhatsi provided original siSwati content, it might have been successful. However, its main obstacle was attracting advertisers who assume people reading siSwati are poor and are, therefore, not worth advertising to. There has been one new entrant into the newspaper industry, Ligoli, a privately owned weekly sports newspaper. A new player in the magazine industry brings the numbers up to three monthly publications - The Nation, Youth Connexion and the newly established Business World. The Nation has the largest circulation at 3,500-4,000 per month. Youth Connexion has a print run of 2,000. The majority of Swazis cannot afford magazines which average E10.00 per copy. There are a wide variety of imported newspapers and magazines available in urban centres. Internet is still unaffordable for most Swazis and is limited to the African Media Barometer - Swaziland 2007 13