a. Availability of newsroom policies
The availability and accessibility of newsroom policies is essential for promoting transparency,
accountability, and ethical journalism in news organisations. Transparency International said4 that 'the
lack of media ownership transparency, especially the lack of information on media companies'
beneficial owners; non-transparent financing; and the substantial increase in non-transparent use of
both state and private advertising' is one of the issues threatening integrity in media.
Our study found that most media organisations, despite having certain policies in place, did not make
them publicly available. The data indicated that 30 out of the 50 newsrooms we used as the sample
did not have active websites, but had an active Facebook presence.
The two newsrooms that had the most policies published were Makanday and Diggers Newspaper
with eight and seven of the checked policies available respectively. The Zambia National
Broadcasting Corporation (ZNBC), the country's public broadcaster, had the ownership structure,
privacy policy, complaints page, and contact details published on their site, while a community radio
station Radio Chikaya listed the ownership and management structure, editorial staff, and contact
information on its website.
b. Ownership and management structure policy
These are the most common and publicly available policies in newsrooms at 34% and 24%
respectively. Interestingly, the majority of newsrooms said in the survey that their ownership
information was published on their newsroom's Facebook page but none of this information existed
on their facebook page.
A senior editor observed at a roundtable discussion event that lack of declaration of media ownership
leaves media organisations open to suspicion especially when they publish potentially sensitive
investigations. It also makes them vulnerable to manipulation by either politicians or other foreign
influences. Moreover, journalists in these media organisations could be under the editorial influence
of their owners or could self-censor when reports conflict with their owners' interests.

4

Good practices to ensure transparency and integrity, Transparency International, May 2016

Cite this report as: Mwale et al, 'Transparency and trust: newsroom policies in Zambia', African Data and Democracy
Observatory, April 2023.
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