STATE OF THE MEDIA IN ZAMBIA STATE OF THE MEDIA IN ZAMBIA must be carefully studied to ensure that all stakeholders are well taken into consideration and no party is disadvantaged in the process. The Mast Newspaper further reported that the Kenyan authorities were calling for policy change in order to go through with the move. The paper further stated that the authorities had proposed a policy framework that will require the foreign entities to declare income derived from Kenyan consumers. The Communications Authority Director was quoted saying: We can force them [foreign online streaming media services] to declare and pay and if not, we can shut them down from being accessible in Kenya. Government is able to monitor all online transactions that take place in Kenya. The only drawback will be to force foreign companies without local presence from paying taxes for services provided to Kenyans. Kenya in this vein, will benchmark with developed countries to learn how to successfully implement taxation so that the country can share revenues accrued in Kenya with content owners. In the same vein of monetising the digital technologies, on the 26th September, 2019 the Daily Mail Newspaper publication carried a headline: “Let us chat on expiring bundles.” The Paper reported that: The Ministry of Transport and Communications has written to mobile service operators: Zamtel, Airtel and MTN, on how best to implement Parliament’s unanimous decision for them to stop prescribing bundles that expire. Transport and Communications Permanent Secretary Eng. Misheck Lungu said the government wants the engagement to result in a win situation for both mobile service operators and their subscribers. The paper further quoted Eng. Lungu saying: We have written to operators to look at how we can implement decisions (by parliament) and as soon as we conclude our consultations with the operators we will see some action,” Mr Lungu said, without providing much detail. The consultations done so far had indicated that using bundles was cheaper than pay-as-you-go involving unbundled airtime for data services. The Government did not want to impose a costly mechanism hence he was hopeful that the engagement of operators would culminate into a fair option. According to Mr Lungu the coming up with a win-win mechanism required adequate consultations stating that there was no need for government to rush the process. 12