Weak anti-trust laws have led to monopolies and concentrations in the media
industry. Over the years, empires that own and run several television channels
and radio stations have developed, such as Daar Communications and Steam
Broadcasters. The emergence of a diverse media landscape with economically
sustainable and independent outlets is further hampered by the lack of public
incentives such as tax breaks and state subsidies.
Gender mainstreaming is topical in Nigeria, but the media have failed to
break ranks with a society that has remained vastly patriarchal. Beyond gender,
Nigerian media actively reproduce the affinities, affiliations, divisions, biases and
stereotypes that give the country’s politics and culture its supercharged character.
More progress has been made over the years in covering a diversity of subjects,
with private broadcasters delivering high quality public interest content.
Information and Communication Technologies (ICTs) have been central in
improving citizens access to information sources, but panellists said the policy was
still patchy, lacked coherence and fell short of serving as a barrier to ICT expansion.
Advertising has not been a force for the creation of a free and strong press. While
the government uses its advertising power to influence editorial content, the size
of the advertising market is too small to sustain the industry.
Broadcasting legislation has produced a conducive environment for three-tier
(public, commercial and community) broadcasting, even though panellists said
the licensing processes were riddled with political interference. According to
panellists, the Nigerian Broadcasting Commission which regulates the sector lacks
independence from government and political forces. Therefore, in the case of
government-run broadcasting services which have not been converted into truly
public broadcasters, (despite the strong political influence of these services) they
dominate the sector and offer the widest diversity in terms of content and reach.
Nigeria has one of the most vibrant journalism industries in Africa, which has
produced a growing number of award-winning journalists over the past decades.
Yet, panellists found more problems than praiseworthy experiences with Nigerian
journalism – from the inaccuracy of news reporting to the lack of fair analysis
and commentary. Several codes of ethics developed by media organisations and
newsrooms are not fully implemented and corruption in the industry is rife.
Part of the problem with the quality of journalism in Nigeria is low pay and
poor working conditions. Trade unions and other media organisations have also
not been very active in representing the interests of their members. In addition,
as journalists practise under increasingly harsh conditions, self-censorship has
become widespread.
On a positive note, a range of universities and training opportunities are available
to practising and aspiring journalists throughout Nigeria. News organisations
have also become more inclusive, with more women practising and holding
editorial positions and serving a wide range of interests.
The panel discussion took place in Sokoto State,
from 16–18 June 2019.

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AFRICAN MEDIA BAROMETER NIGERIA 2019

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