Botswana the hook. The NBB and PCB need to sit down together and develop clear procedures for cooperation between them to avoid having some cases fall through the cracks. The PCB’s code of ethics is readily available and has been recognised or adopted by most media houses in the country. Most major media players are members. Newspapers use the PCB logo to indicate that fact and familiarise readers with the body. They also publish its complaints procedures and contact details. Most radio stations, however, do not provide such information. SCORING: Individual scores: 3, 4, 5, 2, 2, 4, 3, 3 Average score: 3.3 4.2 (2005 = 3.6) The standard of reporting follows the basic principles of accuracy and fairness. ANALYSIS: The standard of reporting has deteriorated over the last two years. There are too many and frequent mistakes occurring in the Botswana media without anybody seeming to be doing much about it. There is also a lot of speculation and sensationalism in certain sections of the local press – especially in headlines. Generally too little effort is made to get the other side of the story. Proper analysis, investigative reporting and in-depth coverage of issues of national importance are lacking. The increase in the number of newspapers is spreading talent more and more thinly. Journalists are highly mobile and there is a high turnover of staff in most media houses. Many lack both training and work experience. 38 African Media Barometer - Botswana 2007