SECTOR 4

4.7 Media professionals have access to training
facilities offering formal qualification programmes
as well as opportunities to upgrade their skills
When it comes to training opportunities in South Africa for media, ‘we are spoilt
for choice’ in terms of formal institutions, while some media houses offered their
own training as well.
A panellist asked if South African journalists were being properly prepared for
podcasting and virtual reality reporting. ‘The way news is absorbed today; the
traditional style of presentation is no longer sufficient and we now need to bring
it closer to the readers through the innovative use of technology.’
It was noted that journalism training courses now teach video editing.
‘We are producing huge numbers of qualified journalists each year and we need
to give them as broad a training as possible, or we will lose a lot of very skilled
people. They need to be multi-media capable.’
Older journalists were sometimes seen to being resistant to upgrading their own
skills from analogue to digital and adopting new technological skills related to
social media such as internet and video blogging, for example.
‘Everything now happens on a laptop, but there is some resistance from the older
school [of journalists] to move in this direction.’
While Wits University and Rhodes University were seen to be offering broad
training in digital journalism as well as traditional print and broadcasting, the
University of Stellenbosch was accused of ‘still being stuck in the old [traditional]
style’. The University of Cape Town and the University of KwaZulu-Natal were
noted for having interesting photojournalism courses which were combined
with graphic design courses to give broader training. Wits also has a mid-year,
two-week digital media course, with people from the industry itself conducting
practical training.
It was noted that there were still disadvantaged universities in South Africa which
did not have the resources to accommodate the digital changes affecting the
media and ‘the state is not coming to assist’.
‘There is a ridiculous infatuation with print, with people stuck in the old mindset.
Even some of the schools of journalism have lecturers stuck on these outdated
models.’
Technical training for new broadcasting equipment tended to be provided
internally at the broadcasters.
‘The proliferation of technology impacts on labour, however. People were
employed under certain conditions and then with new equipment, they need

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AFRICAN MEDIA BAROMETER SOUTH AFRICA 2018

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