SECTOR 2 The advertising market in South Africa is also seen to be very skewed towards the higher-end, urban, commercial LSMs (8-10), although this is not representative of the majority of the population, which fall in the lower LSM ranges. This is seen to affect the diversity of the media in general. Scores: Individual scores: 34 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator ✓✓✓✓✓ ✓ ✓ ✓✓✓✓ Average score: 3.1 (2013: 3.6; 2010: 2.7; 2008: 3.9; 2006: 2.5) Overall Score for Sector 2: 2.7 AFRICAN MEDIA BAROMETER SOUTH AFRICA 2018 ✓