SECTOR 4 Television services are in the main more accurate and fair. Increasingly, the borders between advertorial and editorial content are getting blurred – leaving the audience in the dark about how to distinguish between paidfor and genuine information. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator. 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.7 (2007: 2.4) 4.3 The media cover the full spectrum of events, issues and cultures, including business/economics, cultural, local and investigative stories. Analysis: Generally, media coverage is broad and diverse, even though it is urban-based. While in 2007 it was recognised that there were quite a number of investigative stories in the media, the current assessment is that there appears to be a decline in numbers. This is partly because the media houses are finding it difficult to retain high-calibre people capable of doing investigative assignments well. Radio does not even take a crack at investigative reporting mainly because it is driven by commercial/advertisers’ interests and would not be able to survive on cultural, human rights or environmental programming, which does not attract advertisers or sponsors. There has been a narrowing of sources as well. In the countryside, the statist bent of the media, especially radio, is obvious. The lack of transport facilities and poor staffing levels leave journalists with no choice but to cover the usual suspects. There are about a dozen sources quoted all the time. They include the resident district commissioner, the district chairperson, the police officer in charge of criminal investigations, the area MP. News are “title-driven” and ordinary faces or voices are hardly used as sources. AFRICAN MEDIA BAROMETER UGANDA 2010 61