State of the media report July - Dec 2022

2.0

METHODOLOGY

2.1 RESEARCH DESIGN AND APPROACH
This research used both exploratory and descriptive research design. It used descriptive research
with the aim to systematically obtain information on phenomena which had an impact on media
freedom. Qualitative and Quantitative approaches were used to collect data. Through this type of
research, the report specifically answers what key incidents impacted media freedom, when such
phenomena occurred, where it happened, and how such incidents took place in relation to media
freedom. Further through deploying exploratory research, the report was able to establish clearly
factors that could have led to the incidents that affected media freedom. Through this type of research
key incidents that impacted media freedom were established including why such incidents happened
and how they happened and affected media freedom.
2.2

SAMPLING TECHNIQUES

This study deployed purposive sampling because of the nature of the study which is sector specific
and topic specific. Therefore, affected specific persons or involved specific institutions were targeted
in this research. The study was looking at key phenomena that impacted media freedom in the last
half of 2022 and hence focused on persons or institutions affected or involved in the incidents under
study as they related to media freedom. Therefore respondents included affected journalists, media
advocacy bodies and institution like the Zambia Police and Political parties which were party to the
incidents under study. Further available policy makers were also part of the sample of this study that
had relevance to the topics.
2.3 DATA COLLECTION TOOLS/ RESEARCH INSTRUMENTS
Open Ended Questionnaires were used to collect quantitative data from both private and public
media institutions. Interview Guide was used to collect qualitative data from the Zambia Police,
Journalists, Policy makers, Lawyers and United Party for National Development- Youth Wing(UPND).
2.4 PRIMARY AND SECONDARY SOURCES.
Primary sources of information was collected from MISA –Zambia Alert, Television and Radio
Stations as well as the Ministry of Information and Media. Secondary sources was collected from
journal articles, books, peer revised article from the newspapers.
2.5 DATA ANALYSIS
Data was analysed qualitatively using thematic analysis were major themes drawn and coded

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