SECTOR 4

4.7 Media professionals have access to training facilities offering formal qualification programmes as well
as opportunities to upgrade skills.
There are a wide variety of media-related training opportunities in South Africa,
although some are not necessarily affordable to the majority of people interested.
There are normally some levels of bursaries available, however. Degrees in
journalism and/or media studies are available at most universities, including the
University of Johannesburg and the University of the Witwatersrand (Wits) in
Johannesburg. Wits, Rhodes University in Grahamstown and the University of
Stellenbosch also offer post-graduate journalism degrees.
As an indication that media training opportunities in South Africa are well
regarded on the continent, some 45-50% of those on these courses come from
other African countries.
Earlier in 2013, the Gordon Institute of Business Science ran a four-day programme
on Digital Multimedia Management and Regulation.
The Johannesburg-based Institute for the Advancement of Journalism (IAJ) offers
a range of short courses for working journalists, including longer, funded courses.
Some of the programmes may be funded, but most must be paid for by the
journalist themselves or their media house.
“As the IAJ courses are not cheap, it is difficult for smaller newspapers to afford
to send their staff on these courses. It is a big investment in a tight newsroom.”
Media24 supports IAJ by sending staff for training. Independent Newspapers used
to send its journalists to IAJ, but has not done so for years due to a lack of funding
for training. The Times Media Group does not support the IAJ, but it does offer
in-house training at cadet level. Some of these cadets end up working as effective
full-time staff. Caxton, the Independent Group (now Sekumajalo Independent
Media), The New Age and the Mail & Guardian all have their own cadet schools.
The SABC has a policy that pays for staff to attend short-term (two-week) courses,
at Rhodes University’s School of Journalism and Media Studies for example. The
SABC also gives bursaries to employee’s children who wish to study media.
The Thomson Reuters Foundation offers good, short-term, exercise-based
training courses for journalists on various topics, such as women’s rights and
improving business-reporting skills. These courses are offered around the world
and scholarships for journalists from developing countries are offered.
“Mid-term career training is not getting the support it needs from the industry.
There is a strong focus on cadet training, but this may possibly be a cheap way to
get people into newsrooms.”

AFRICAN MEDIA BAROMETER SOUTH AFRICA 2013

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