SECTOR 2 The magazine market, however, has experienced a ‘bloodbath’ in the last year, with readership dwindling and some titles folding. South Africa Media Facts 2013 report the above-the-line ad spend for the consumer magazine market was R2, 206.7 million in 2008, R2154.5 million in 2011 and dropped to R2098.2 in 2012. Due to the general economic downturn, a number of magazine titles have had to close, including Media24’s Shape. Scores: Individual scores: 46 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 3.6 (2010: 2.7; 2008: 3.9; 2006: 2.5) Average score for sector 2: 2.6 AFRICAN MEDIA BAROMETER SOUTH AFRICA 2013