SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 3.5 (2012 = 3.3; 2010 = 3.6; 2008 = n/a; 2006 = n/a) 2.12 Government does not use its power over the placement of advertisements as a means to interfere with editorial content. Panellists were unanimous that the government does use its power over the placement of advertisements to interfere with the editorial content of media houses. “The media will generally buckle under such pressure.” The government is the biggest advertiser in the country, followed by mobile telephone companies and breweries, but some media outlets that are overtly critical of the government or those that publish outspoken opinions get little or no advertising from the state. JamiiForums is a case in point: it gets no state advertising at all, while out of all the advertising that the privately owned newspaper Mwananchi gets, only 30% of it is from the state, despite its large circulation. For most newspapers in Tanzania, government advertising comprises 70% of the total amount of advertising obtained. 42 AFRICAN MEDIA BAROMETER Tanzania 2015