SECTOR 2 private newspaper has managed to secure that percentage of advertisements from the private sector. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.8 (2012 = 1.3; 2010 = 1.8; 2008 = n/a; 2006 = n/a) 2.7 All media fairly represent the voices of both women and men. Men continue to be much more visible in the Tanzanian media than women. They are mostly the sources for stories, the authoritative voices that get heard. Newsmakers, especially political sources, tend to be men in Tanzanian society, so most reporters operate within this context without making a deliberate effort to seek out comments from women. A report commissioned by the MCT in 2013 (‘A Contrasting Case Study of Mwananchi Communications Limited against the Yellow Press’) focused on the under-representation of women in the country’s media and the stereotypical negative and degrading representations of women. If women are featured in the media, it is often as ‘soft news’ (issues of health, ‘women’s issues’, entertainment or something sensational), rather than the hard news of politics, which remains a very male-dominated arena. “Even in articles about agriculture, where women are the primary producers, and articles about the environment, water and the cutting down of trees, women don’t feature as sources.” The most recent Gender and Media Baseline Study, conducted by Genderlinks in 2003, showed that women appeared as sources in only 17% of news items in the print and electronic media. More than half of the media professionals in television (presenters and reporters) were women, but only 21% of print reporters were women. Panellists felt that little had changed in the past 12 years. AFRICAN MEDIA BAROMETER Tanzania 2015 35