While the international community has embraced President Banda with open
arms there are sections of civil society and the media who are taking a more
cautious approach as they are wary of her motives and the manner in which she
carries out her reforms. “There is a sense of watch-and-wait. It is too early to tell.”
Before Joyce Banda took over as president, broadcast licence applicants were
seen as a threat to government and most licences were awarded to religious and/
or community stations, which were seen as less of a threat to the state than news
broadcasters. This has changed in recent months, with almost 20 new licences
being awarded to private and community radio and television stations in July
2012.
Radio continues to be the most popular medium of accessing information as it has
the widest reach and is available in vernacular languages. If the transmitters and
related equipment are working at optimal level it is possible for 95 percent of the
country to access Malawi Broadcasting Cooperation (MBC) radio and television.
Unfortunately the system is fraught with technical problems and entire parts of
the country often do not have access.
In terms of news and current affairs, political stories take priority on MBC TV and
radio, with issues about the president and ruling party generally dominating.“The
president is the news, even if it is not newsworthy. There is always a story about
the president on MBC TV and radio news.”
In the past, 95 percent of the content on the MBC was ruling party propaganda
but in the last few months there seems to be a change in this regard. However
there is a feeling that the MBC is still not accommodating opposition views
equitably. Thus, the MBC tends to support and promote whichever party is in
power, and deny airtime to alternative voices.
For example, the current opposition leader, Peter Mutharika, brother of the late
president, has not appeared on MBC television since April 2012, when the regime
changed. “I haven’t yet heard radical views on MBC, which are in opposition to
the current regime. Those who opposed the previous president are now seen as
allies to the MBC.
Panellists felt that the MBC radio stations, in particular, were offering more local
and diverse non-political content than any other radio station in the country,
including programmes on agriculture, developmental issues, education, women
and girls, health in general and HIV-AIDS specifically.
There has been a slight increase in print media products with the entry of a
few specialist magazines but it is still a medium that remains unaffordable for
at least 9.5 million Malawians who live below the poverty line and survive on
less than US$1 a day. It also remains inaccessible considering the 2008 Census

AFRICAN MEDIA BAROMETER MALAWI 2012

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