SECTOR 2

The media landscape, including new
media, is characterised by diversity,
independence and sustainability.
2.1 A wide range of sources of information (print,
broadcasting, internet, mobile phones) is accessible
and affordable to citizens.
Print:
Lesotho does not have private or state daily newspapers, but several private
weekly print publications exist. These include Public Eye, The Lesotho Times, The
Sunday Express, The Post, Informative, Mosotho and The Investor (a business
news weekly).
Moeletsi-oa-Basotho, Mololi, and Leselinyana, also weeklies, are published in the
local vernacular - Sesotho.
On average, the cost of a newspaper is 5 Maloti (US$0.41). The Informative is
distributed free of charge (and is therefore widely read), while the Public Eye costs
6.50 Maloti (US$0.53), and the Investor costs 7 Maloti (US$0.57). For comparative
purposes, a loaf of bread costs about 6.80 Maloti (US$0.56). “Newspapers are
not affordable for ordinary citizens, and when sold in remote areas, the price is
increased, so that it is higher than the cover price.”
None of the country’s newspapers have their circulation figures audited, and there
are no surveys or ratings on readership. Some panellists stated that distribution
figures are kept secret. Distribution of the Lesotho Times is believed to be
approximately 10,000 copies per week.
Newspapers are distributed primarily in urban areas. “So they might reach all ten
districts, but only in their urban centres, not in the rural areas.”
Occasionally, members of parliament buy Moeletsi (2 Maloti each (US$ 0.16))
in bulk to distribute in their constituencies, “if there are stories that suit their
interests.” As such, this paper is sometimes found in very remote areas.
Most newspapers are in English, and panellists noted that the language is not
always ‘user friendly’. “It seems most papers are targeted at elites.”
Radio
There are close to 20 radio stations in Lesotho, and this is the most broadly
accessed and cheapest news medium. Stations include:

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AFRICAN MEDIA BAROMETER Lesotho 2015

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