STATE OF THE MEDIA IN ZAMBIA STATE OF THE MEDIA IN ZAMBIA The paper added that: Mr. Kasolo said as result of the village TV project, people in different communities are able to watch news, soccer and other developmental programs thereby reducing the levels of poverty and illiteracy. He disclosed that his ministry is currently in discussion with TopStar for another allocation of 500 kits that will be installed in different communities. In the same vein on 9th April, 2019, the Daily Nation Newspaper publication carried a headline, “local media should invest more in content.” The paper reported that: The Zambian media should improve content creation to stay in business and win the battle against the international media organisations which are expanding into the continent. Nicolas Pompigemognard, founder and chairman of APO Group has said. Mr. Mognard said if the international media was a credible alternative to advertising in African media, it was only natural that companies should shift their budget. This, he warned, would further weaken African media houses, he said this in response to a press query from the Daily Nation. “Without money to invest in their organisations, grow their businesses and invest in talent, local media will lose the battle for content. The battle for content in Africa is rife and dependant on the financial resources of that particular media house. Many are times that local media depend on foreign programmes to broadcast as content. A debate on cultural imperialism in this vein comes into play and if not tackled carefully has potential to influence the cultures of a particular country. As regards financial reporting, the quarter under review recorded an achievement in training of journalists in financial journalism. Media training is important to undertake in order to update the skills and knowledge base needed for effective execution of duty. On 13th June, 2019 The News Diggers Newspaper Publication carried a headline, “Bloomberg Media Initiative Africa (BMIA) expands financial journalism training programme” The paper reported that: The Bloomberg Media Initiative Africa (BMIA) announced the expansion of its Financial Journalism Training (FJT) programme to five African countries following the success of the programme in Kenya, Nigeria and South Africa, where 568 delegates from 13 countries have graduated to-date. The paper added that: 28