SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.6 (2008: 1.4; 2011: 1.8) 2.13 The advertising market is large enough to support a diversity of media outlets. The advertising market in Nigeria is neither well-structured nor robust enough to sustain a diversity of media outlets. The criteria for the placement of adverts are unclear and often involve factors like friendship, and political, ethnic or even religious affiliations. In 2014, there was a windfall of political advertising, which disappeared soon after the elections were over. Beyond a few regular advertisers like telecoms and banking companies, most media organisations rely on churches, alternative medicine promoters and public service announcements for revenue. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 3.3 (2008: 2.6; 2011: 2.3) Average score for sector 2: 3.0 AFRICAN MEDIA BAROMETER NIGERIA 2015 37